Executive negotiation courses · ANC-certified trainer

Negotiate smart and effectively.

15 techniques. Real scenarios. Original tools. High-level executive negotiation for General Managers and Project Managers.

modules
6
techniques
15
editions
2
original tools
3

“Prepared as for war, gentle as in peace.”

Romanian folk wisdom

Who it is for

The GM course is built for real executives

  • General Managers
  • Founders and co-founders
  • C-suite executives
  • Senior Project Managers
  • Anyone who negotiates at a strategic level

Course structure

6 modules. One goal.

From fundamentals to real scenarios: a complete journey.

  1. Fundamentals

    BATNA, ZOPA, interests vs. positions. The negotiation field: Leverage × Information × Time.

  2. 15 essential techniques

    Anchoring, reframing, bundling, calibrated questions, strategic silence, labelling, mirroring, reciprocity and more.

  3. Psychology and profiles

    Cognitive mechanisms, loss aversion, the anchoring effect. 4 negotiator profiles.

  4. 6 systematic traps

    The mistakes that cost deals: one-sided concessions, self-imposed urgency, negotiating against yourself.

  5. 6 real executive scenarios

    Co-founders, VC investors, C-suite, contract renegotiation, autonomy vs. holding company, M&A.

  6. Masterclass and principles

    The negotiation before the negotiation. Strategic BATNA. 10 anchor proverbs. The negotiator’s axioms.

Original TopRox Project tools

Not just theory. Practical tools.

3 original tools you fill in before any important negotiation.

  • Original tool

    The invisible currencies map

    A template for finding low-cost, high-value currencies of exchange: the ones you have without knowing it.

  • Original tool

    The concessions matrix

    4 strategic quadrants: Golden zone, Negotiate, Neutral and Avoid. Never free, always strategic.

  • Original tool

    The GM preparation model

    A checklist along 3 axes: Leverage, Information, Time. 45–60 minutes that make the difference between an acceptable deal and an exceptional one.

Real scenarios

6 situations from executive life

Each scenario comes with the wrong approach, the right approach and the concrete result.

  • Conflict between co-founders

    Purpose, control and exit in a start-up at Series B.

  • Negotiating with a VC investor

    Dilution terms, a board seat and anti-dilution clauses.

  • A C-suite package

    The full package: salary, bonus, phantom equity, autonomy.

  • Renegotiating a contract in a crisis

    A major client asks for a 20% discount: how to settle at −8% with a longer contract.

  • Autonomy vs. holding company

    How to gain decision-making freedom without appearing to reduce control.

  • M&A: acquisition terms

    Buying a competitor from a seller who is emotionally attached to the business.

“A wise person does not end the negotiation at the signature. They start it again the next day.”

The LIT model (Leverage × Information × Time): the complete strategic framework, an original TopRox Project tool.

Ready to negotiate at the highest level?

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